RELATION BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION: DOES IT MATCH WITH UNIVERSITY VALUES. SIMAK, [S. l.], v. 20, n. 02, p. 287–297, 2022. DOI: 10.35129/simak.v20i02.374. Disponível em: https://www.ojs.feb.uajmks.ac.id/index.php/simak/article/view/374. Acesso em: 3 nov. 2026.